Club Momme, now known as "Mom.me Mamas", is the events and community branch of the lifestyle site, Mom.me.
Mom.me Mamas throws 2 large-scale events biannually in the spring and fall. These events are geared towards new and expecting mothers and their families to take a break from the everyday and have some fun while getting educated, receiving access to a supportive community, gifts, discounts, and giveaways.
My roles: Art direction, Illustration, Digital and Print design
We captured a cute, hip, California mom essence in the branding, implemented universally, from directional signage to video promos
By designing the year and season to be editable and removable, we created a versatile logo that could be used for both evergreen and seasonal content.