Alex Coward
Art direction, design, illustration
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Mom.me Rebrand

Mom.me is a parenting lifestyle site aimed to new and expectant mothers. In 2014 the site underwent a redesign to maintain its spot in the competitive market.

Role: Senior Visual Designer, Illustrator

The logo incorporates handwritten elements as well as a brush stroke.

The logo incorporates handwritten elements as well as a brush stroke.

Together with the Art Director and design team, we went through an logo exploration that ended with a friendly, handwritten logo with a gentle brush stroke that invokes a mother's gentle touch.

Colors chosen are gender neutral, sophisticated, bright, and fun.

Colors chosen are gender neutral, sophisticated, bright, and fun.

The palette is universal, for both moms and babies, and one that doesn't have to rely on pastels.

Web and mobile design layouts were planned around the frequently updating, incredibly robust content, and various photo sizes used on the site.

Web and mobile design layouts were planned around the frequently updating, incredibly robust content, and various photo sizes used on the site.

 Editorial design and illustration

Editorial design and illustration

 Social media graphics

Social media graphics

 Infographics

Infographics

Ad Sales

Ad Sales

Along with editorial, social, and UI design, my duties include designing mocks for sponsorship pitches.

 Olay homepage reveal animation

Olay homepage reveal animation

Kraft homepage reveal animation

Video branding

Branding for mom.me's video series Future Parent Challenge, Car Seat 101, DIY Face Paint

Car Seat 101: Keeping Kids Safe in Carpools

DIY Face Paint: Witch Makeup for Halloween

Future Parent Challenge: How to Use a Swaddle